The English translation of our brand name literally means ‘I love LOVE’. While this may be questioned in terms of our embodiment of boldness and independence, J’ADORE D’AMOUR’ can be considered a love story. What love story you may ask? The answer is simple, A very romantic self-love story!
J’ADORE D’AMOUR’ is founded by a successful Young Black Businesswoman, named Mathapelo Pitse. As one could imagine, the numerous struggles faced by women in a patriarchal society is too immense to describe. With this being said, the amount of blood, sweat and tears that have been put into the success of J’ADORE D’AMOUR’, specifically by Mathapelo (who is also the CEO of the brand) can be considered innumerable and thus J’adore D’amour is a brand that has been built to support the women who work their hearts out and hustle endlessly to attain success!
J’ADORE D’AMOUR’ is more than a brand; it is a lifestyle for the independent, hard-working and stylish women who value success and empowerment, while expressing themselves through elegant fashion. It is a brand that embodies radical self-love, a kind of self-love that is fearless, audacious and unapologetic!